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By taking part in the What I Buy panel surveys you will be joining thousands of people across Great Britain in sharing your opinions about the products and services you receive.

Eligibility : 

You must be 18+  years or older and a valid UK resident to register with Panel.

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Benefits : 

From time to time they invite panel members to take part in a one off study for an additional incentive. An example of this is a recent 10 minute questionnaire which asked about a particular retailer, for which panellists received £2 for completing the questionnaire.


The What I Buy panel really values their panellists; to show our appreciation they run two great Prize Draws every month as well as a third quarterly prize draw in January, April, July and October.

How to Join :
To register with GfK’s What I Buy panel, please enter your contact details in the registration form, you will then shortly receive an email from consumer.panel@gfk.com asking you to confirm your email address and finalise your registration.

How it Works:
It’s easy! At the beginning of each month they will email you a questionnaire that will take only 5 – 10 minutes of your time to complete; they may also send you some follow up questionnaire too.

If you have any further queries, please feel free to email Jenny Davies at : 
consumer.panel@gfk.com

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Categories: United Kingdom

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